About the position

The Associate Director of Customer and Product Insights at Verizon is a senior insights professional responsible for leading the customer and product research and insights function for the Verizon Value portfolio of brands. This role involves driving business decisions to maintain a competitive edge by delivering best-in-class value propositions and experiences to customers. The position requires collaboration across brand and product teams, managing a team of insights professionals, and ensuring high-quality research methodologies are employed to inform strategic decisions.

Responsibilities • Proactively define and prioritize the research roadmap across brand and product teams. , • Manage, mentor, and coach direct reports focused on specific work streams. , • Conduct hands-on research and storytelling during team growth stages as needed. , • Set a high bar for research rigor and insights storytelling. , • Oversee vendor partnerships to leverage quality research methods and manage budgets efficiently. , • Collaborate with Marketing Insights leads to build an integrated understanding of customers and market dynamics. , • Forge relationships with adjacent insight, analytics, and intelligence teams to enhance market understanding. , • Represent customer insights in leadership forums to inform decision-making and action planning. , • Oversee team performance and professional development, providing feedback and coaching. , • Promote engagement with business senior leadership as consumer champions.

Requirements • Bachelor's degree or four or more years of work experience. , • Eight or more years of relevant experience in Marketing, Customer Experience, or User Experience research. , • Experience designing qualitative and quantitative research programs to address business needs. , • Strong command of advanced quantitative methodologies such as maxdiff, conjoint, segmentation, and cluster analysis. , • Experience with qualitative research methods like focus groups, in-depth interviews, and ethnography. , • Ability to synthesize data from multiple sources into actionable insights and recommendations.

Nice-to-haves • Four or more years of experience managing a team of three or more people. , • Experience providing insights for value proposition development. , • Experience leveraging secondary data and trends to inform business scenarios. , • Ability to present insights compellingly and establish rapport with Senior Leadership. , • Experience in consumer or business space marketing, CX, or UX research. , • Demonstrated effective consultative skills and business acumen in the telecom industry.

Benefits • Health and wellness benefits , • Short term incentives , • 401(k) Savings Plan , • Stock incentive programs , • Paid time off , • Parental leave , • Adoption assistance , • Tuition assistance Apply Job!